SEO and paid ads for small business
Audit a site, fix the pages that matter, run one focused Google Ads campaign and report in plain English.
Most small businesses do not need a big agency retainer. They need someone to find what is broken, fix the few pages that bring in enquiries, and spend an ad budget carefully. This course teaches that process, one step at a time.
Why I teach it
I run SEO and Google Ads for clients through Devute, including UK law firms and local businesses. The course is the same process I use with them: audit, fix the pages that matter, one tight campaign, and a report the owner actually reads.
How it runs
Classes are live over Zoom and recorded. Between sessions you work on your own website, and in class we look at real sites together, including yours.
What you will build
An audit of your own site, rewritten service pages, a Google Business Profile in good order, one Google Ads campaign with a budget that fits the business, GA4 tracking your conversions, and a one-page monthly report.
What you’ll be able to do
- Run a technical and content SEO audit
- Write service pages that rank and convert
- Set up Google Business Profile and collect reviews
- Launch and manage a Google Ads campaign
- Set up GA4 and monthly reporting
- Small business owners who want results without agency fees
- In-house marketers who look after the company website
- Freelancers who want to add SEO and ads to what they offer
A live website you can edit.
More courses
All courses →Training for your whole team?
Private cohorts and workshops for in-house marketing and development teams, on-site in the UK or remote.