Marketing and SEO retainer

Who this is for

Law firms and local businesses that need the website to produce enquiries. You may already pay for SEO or ads and get a long monthly report that does not say whether the phone rang. Or the website, the campaigns and the content are run by different people who never talk to each other.

I learned marketing running growth for my own clients, and since 2025 I have done both inside Din Solicitors, a regulated UK law firm: the website, SEO, paid campaigns and ongoing publishing, run as one system.

How it works

• Audit. Search Console, analytics, ad accounts, Google Business Profile and the enquiry journey from first click to phone call or form.
• Fix the foundations. Conversion tracking, landing pages and the technical SEO issues that hold everything else back.
• Run it monthly. SEO, paid search and social, and new content, planned and published on a monthly cycle.
• Report plainly. One page a month: what we did, what it produced, and what happens next.

The retainer has a six-month minimum, because search work takes that long to show whether it is working.

What you get

• SEO and Google Business Profile: technical fixes, service pages built around what clients actually search for, and a local profile kept current.
• Google and Meta Ads management, with budgets tied to enquiries rather than clicks.
• Landing pages and content, written for people who may be stressed or short on time, with a clear next step on every page.
• A one-page monthly report you can read in a few minutes.

What it is not

It is not a promise of rankings or a guaranteed number of leads; nobody honest can make one. It is also not content produced by the tonne. For regulated firms, every page is checked for accuracy and compliance before it goes live, and you keep control of what gets published.

Questions people ask

How is it priced? A monthly retainer from £1,200 a month, with a six-month minimum, quoted before we start.

Do you use AI to write content? Assistants help with research, drafting and repeatable checks. I define the brief, verify the facts, review compliance and decide what is published.

Can you work with our existing agency? Yes. Sometimes the job is to make the current supplier work better. I audit first and tell you honestly which it is.

If your website should be bringing in more enquiries, book a 30-minute call.