Din Solicitors · 2025–

Consulting inside a law firm on web, SEO and paid acquisition.

Embedded with the firm’s team in Halifax to rebuild the site, structure SEO and run paid campaigns.

Client
Din Solicitors
Role
Digital marketing & web consultant
Timeline
Oct 2025 – present
Team
Embedded with in-house team
Stack
WordPress · GA4 · Google Ads
Shipped
Site, SEO structure, campaigns
Overview

One consultant across marketing and development.

Din Solicitors needed more of the right enquiries from the web, and had a site, an SEO position and paid spend that were not working together.

I work inside the firm as the bridge between the marketing team and the developers, rebuilding the site, structuring the SEO around the practice areas that matter, and running paid acquisition with plain reporting to the partners.

Web platform

A firm website built to convert enquiries

dinsolicitors.co.uk
The problem
Eighty pages, four that mattered, none of them written for a client.
Paid spend with no conversion tracking.
Marketing and development requests going to different suppliers.
No monthly view of what the web was actually producing.
The approach
Audit first: crawl, Search Console, analytics, the enquiry inbox.
Rebuild the practice-area pages as letters to a client.
One tightly structured Google Ads account with real conversions.
A one-page monthly report the partners read.
What we did

Ongoing, in monthly cycles.

Audit, fix, measure, repeat. Full write-up as results mature.

1
Audit
Technical, content and paid audit; enquiry-path mapping with the front desk.
Oct 2025
2
Site rebuild
New WordPress build, practice-area pages, location pages, working contact flow.
Nov 2025 – Jan 2026
3
Search and paid
Google Business Profile, on-page SEO, restructured Google Ads with conversion tracking.
Jan 2026 –
4
Reporting and training
Monthly one-page report; training the in-house team to run day-to-day.
Ongoing

What it was built with.

Web
WordPressPHPACF
Search
SEOSearch ConsoleGoogle Business Profile
Paid
Google AdsMeta Ads
Measurement
GA4Tag ManagerLooker Studio
Outcome

Results reported monthly. Write-up to follow.

The engagement is live. Enquiry volume, cost per enquiry and organic positions are tracked monthly; numbers will be published here with the firm’s permission.

“Add a quote from a partner at Din Solicitors here.”

Name · Partner · Din Solicitors

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