Devute · 2022–

Building a studio that has delivered 700+ projects.

Hiring, process and delivery for a cross-functional team across legal, education, health and retail.

Company
Devute LTD
Role
Founder, now advisor
Timeline
Aug 2022 – present
Team
Designers, developers, marketers
Sectors
Legal · Education · Health · Retail
Delivered
700+ projects
Overview

From one freelancer to a studio.

Devute started as the company behind my freelance work and became a studio: a cross-functional team delivering websites, e-commerce, custom platforms and marketing for startups, agencies and SMEs.

I built the team, the process and the client pipeline, and led delivery until stepping back from the directorship in 2026. I now advise; Devute is where new products get built.

Web platform

Client work across four sectors

devute.com
The problem
More demand than one person could deliver.
Clients who needed strategy, design, build and marketing from one place.
No repeatable process for scoping and delivery.
Hiring and mentoring while still shipping.
The approach
Hire for the gaps around me: design first, then marketing.
One scoping template and one delivery process for every project.
Weekly demos to clients; written updates inside the team.
Document everything so the studio runs without me.
What we did

Four years, four stages.

Freelancer, team, studio, then handover to run without me at the front.

1
Founding
Incorporated; first hires in design and WordPress development.
2022
2
Process
Scoping templates, estimation, delivery checklists and client reporting.
2023
3
Scale
Marketing team added; 700+ projects across legal, education, healthcare and retail.
2023 – 2025
4
Handover
Stepped back from the directorship; advisor role, product focus.
2026

What it was built with.

Delivery
WordPressWooCommerceLaravelNuxt.js
Marketing
SEOPaid adsContent
Process
ScopingEstimationWeekly demos
Team
HiringMentoringDocumentation
Outcome

A studio that ships without its founder.

700+ projects delivered. The team, process and pipeline run day to day without me at the front, which is what lets me consult.

“Add a client or team quote here.”

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