Din Solicitors

The client

Din Solicitors is a regulated UK law firm. It did not need an isolated website redesign. It needed one joined-up system for its services, content, enquiries, search visibility and campaigns.

A law-firm website has to explain complex services to people who may be stressed, uncertain or short on time. Dozens of service topics needed a clear hierarchy without the site feeling like a directory. And website changes, SEO content and campaign journeys needed one accountable workflow instead of disconnected hand-offs.

My role

I work with the firm as its digital marketing and web consultant, and I am responsible from research to publishing.

I started by mapping the practice areas, client questions, search intent, competitor patterns, compliance boundaries and the enquiry journey. I turned that into a service hierarchy, reusable page patterns, navigation and a trust-led visual direction.

Then I built a custom WordPress theme with reusable templates and consistent trust signals, and shaped the content. Every important page has a useful next step: make a claim, call the firm or start a WhatsApp conversation.

SEO, content, paid acquisition and measurement were part of the system from the start, not added after launch. I run SEO and campaign work, including Google Ads and Meta Ads landing journeys, against the same platform. I publish new material, check how the live pages behave and refine the journeys in monthly cycles.

The workflow is agentic where that saves time. Assistants help with research, structured drafting and repeatable checks. I still define the brief, verify the facts, review compliance, test the live pages and control what gets published.

Where it stands

• A live WordPress platform with more than 90 pages.
• Five core practice areas and three main enquiry routes: claim, phone and WhatsApp.
• Calculators, case results and an ongoing publishing programme.

It is built to keep moving as the firm’s services, content and campaigns change. Client data, private campaign performance and account structure stay private. The public work is in the Din Solicitors case study.