Product
Devute
UK software studio — web and app development, AI products, marketing and managed hosting.

What it is
Devute is a UK software studio. It builds websites, web apps and mobile apps, designs AI products, runs Google Ads and SEO, and hosts what it builds. I founded it in 2022, and a cross-functional team of designers, developers and marketers has delivered 700+ projects through it across legal, education, healthcare and retail.
It is for businesses that need a product built and then need it to earn its keep: startups with an idea to test, agencies that need delivery capacity, and small and medium-sized firms that want the web to bring in work.
The problem it solves
A lot of businesses end up with four suppliers: one to design, one to build, one to market and one to host. Each does their part. Nobody owns the whole thing, and when enquiries drop, every supplier can point at another.
Devute puts those four jobs under one roof. The people who build the site are the people who run the campaigns and keep it online, so there is one place to go when something needs fixing.
What it includes
- Web and app development: sites, e-commerce, custom platforms and mobile apps.
- AI products: tools and features built around AI, from idea to something people use.
- Marketing: Google Ads and SEO.
- Managed hosting: looked after by the team that built the product.
How it works
Every project runs on the same process. One scoping template, one delivery process, weekly demos to the client and written updates inside the team. I set that up so the studio could run without me at the front, and it does.
Where it stands
Devute is live and taking work. I stepped back from the directorship in 2026 and now advise. New products get built there. The story of how the studio grew is in the Devute case study.
To start a project, go to devute.com. If you are not sure yet whether you need a studio or a consultant, book a call with me first.

